ROI Calculator
See exactly what cold email is worth to your business.
Plug in your numbers. Brandlane shows you the monthly pipeline and ROI you would unlock on a pay-per-meeting model. No retainer math. No assumptions you cannot change.
The math, in the open
No black box. The same arithmetic you would do on a napkin.
- New customers equals meetings booked times show rate times close rate.
- New pipeline / month equals new customers times their lifetime value. We use LTV rather than first contract value because cold email lands you customers, not one-off deals. The number is what one month of Brandlane outbound earns the right to bill over each customer's lifetime, not a monthly recurring rate.
- Brandlane cost equals meetings booked times $250 plus a flat $500 monthly tech fee.
- CAC equals Brandlane cost divided by new customers. Same number as LTV divided by the ROI multiple.
- ROI multiple equals monthly revenue divided by Brandlane cost. Mathematically the same as your LTV to CAC ratio.
$250 per qualified meeting plus a flat $500 monthly tech fee that covers your sending infrastructure, mailboxes, and lead list refreshes. No retainer. No setup fee. No minimum spend on meetings. If a month goes by with zero qualified meetings, you pay only the $500 tech fee.
Take it with you
Email me the full breakdown.
Your numbers, your inputs, and a short note from us on what would actually be required to hit them. We will read your details and come back within one business day.
Breakdown on its way.
We will read your details and come back to you within one business day. If cold email is a fit, we will schedule a short strategy call to map out exactly how Brandlane would hit the numbers you just modelled.
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Twenty minutes. We will tell you straight whether cold email is the right channel for your business right now.
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