About Brandlane
We built the cold email agency we wished existed.
One where clients pay for meetings booked. Not for activity. Not for effort. Not for time. If no qualified meeting lands on your calendar, Brandlane does not get paid.
Why we exist
Every other agency charges whether you get meetings or not. We do not.
Brandlane was founded on a single frustration: the B2B lead generation industry charges for the wrong thing. Agencies collect retainers. Sales development teams collect salaries. Everyone gets paid for activity. Emails sent, hours worked, calls dialled. Whether a single qualified meeting ever lands on your calendar or not.
We built Brandlane to change the model entirely. Our fee is tied to one outcome: qualified meetings booked with your ideal customers. We own the entire system. Dedicated infrastructure, verified data, tested copy, every reply. There is no handoff, no ramp time, and no risk passed back to you.
If Brandlane does not book meetings, Brandlane does not get paid. That is the only arrangement we offer, and it never changes.
Our mission
Make B2B pipeline generation predictable, low risk, and fully run for you. We own the entire cold email system and charge only when qualified meetings land on your calendar.
How we work
Four rules we never compromise on.
You pay per meeting, not per email
We earn our fee when a qualified meeting lands on your calendar. Not when we send an email. That single rule aligns our incentives with yours completely.
We own the entire system
Domains, data, copy, sending, every reply. Brandlane runs it all. Nothing is handed back to you. No tools for you to manage. No team for you to oversee.
Deliverability is non negotiable
Emails that never reach the inbox never generate meetings. We protect inbox placement on every domain we run. It is the foundation everything else is built on.
No jargon. No excuses.
You get clear weekly reports on what we sent, what got replies, and what we are changing next. No inflated metrics. No spin. Just the facts.
The team
The people running Brandlane.
Youness Achidar
Founder
Youness founded Brandlane after watching too many B2B companies pay retainers that produced reports instead of revenue. He built Brandlane on a single principle: the agency only wins when the client does. Brandlane is a small, focused operation by design. Every campaign that runs through Brandlane runs through him.
Work with us
Book a call. We will map out exactly what Brandlane would do for your business.
Tell us about your ideal customer and your revenue goals. We will show you how we would build and run your outbound and give you a straight answer on whether cold email makes sense for your business.
Book a free strategy call